Nov 15, 2018
From your friendly facewash to your trusty toilet cleaner, companies love giving products personalities to encourage us to buy them. It's a phenomenon called anthropomorphism and it's rooted in human psychology. To hear about how it works, Traci White caught up with Jing Wan, an assistant professor at the Faculty of Economics and Business of the University of Groningen who researches this very topic. Find out why brands want to be your buddy too!